2013 Melbourne Design Awards - Deadlines

1 August - Entries CLOSE
11 August - Extended close date
19 August - Judging
27 August - Finalists announced
23 September - Voting closes
23 October - Awards Night
2013 Melbourne Design Awards
 

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Emporium Melbourne Leasing Kit

Winner

Project Overview

Emporium is a new retail precinct in the heart of Melbourne's Bourke Street Mall. Home to luxury fashion brands and exciting food and beverage offers Emporium is set to be a standout retail destination for Melbourne shoppers.

Project Commissioner

Colonial First State Global Asset Management
Nicole Wilson

Project Creator

R-Co. (Aust) Pty. Ltd.

Project Team

Richard Henderson, Laine Warwick, Nancy Butterworth

Project Brief

Create branded packaging to provide an engaging experience that introduces leasing and sales information to key stakeholders.

Project Innovation / Need

By creating a package reminiscent of luxury consumer goods packaging, R-Co were able to create a sophisticated brand statement at the early stages of engagement. The packaging design was both relevant to the offer and appealing to the audience.

Design Challenge

The main design challenge was engineering a cost effective form that could house multiple items in various formats, while retaining a premium feel. By utilising cardboard manufacturing techniques R-Co were able to achieve rigid construction, compact proportions and light weight to offer efficient postage.

Sustainability

Emporium branded materials were produced using FSC certified paper stocks.