2013 Melbourne Design Awards - Deadlines

1 August - Entries CLOSE
11 August - Extended close date
19 August - Judging
27 August - Finalists announced
23 September - Voting closes
23 October - Awards Night
2013 Melbourne Design Awards
 

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Cardinia Village

Winner

Project Overview

How do you communicate a message of a new boutique and eclectic community, in a project brochure for an infill residential development site in Officer/Cardinia (Melbourne's outer South East)?

Project Commissioner

red23
Judi Carr

Project Creator

Vive Group

Project Team

Justine Paul - Senior Designer
Pia Moore - Account Manager
Marianna Malkin - Account Director

Project Brief

This publication must entice the aspiring buying demographic to purchase in a soon-to-be developed eclectic and boutique lifestyle community.

The market was first home buyers aged 22-32, looking to start a family life and own their own home.

Project Innovation / Need

The brochure's hero design element takes a traditional suburban location map and creates a vintage enchanting village scene, used as a texture for cover and spreads.

The typical use of stock photography and vector design elements is avoided in this publication. We focused on area specific design, youthful composition within a fresh and friendly execution.

Design Challenge

The challenge with this project was a very limited budget allocated to imagery/photography. This meant the design and creative presentation had to sell a future residential community that also had nothing on the ground besides a grassy, open paddock.

Sustainability

Vive Group proudly donates 1% of sales revenue to biodiversity conservation and revegetation projects throughout Australia.

Since 2008, we have planted 14,488 trees.