Graphic Design - Publication
How do you communicate a message of a new boutique and eclectic community, in a project brochure for an infill residential development site in Officer/Cardinia (Melbourne's outer South East)?
Justine Paul - Senior Designer
Pia Moore - Account Manager
Marianna Malkin - Account Director
This publication must entice the aspiring buying demographic to purchase in a soon-to-be developed eclectic and boutique lifestyle community.
The market was first home buyers aged 22-32, looking to start a family life and own their own home.
Project Innovation / Need
The brochure's hero design element takes a traditional suburban location map and creates a vintage enchanting village scene, used as a texture for cover and spreads.
The typical use of stock photography and vector design elements is avoided in this publication. We focused on area specific design, youthful composition within a fresh and friendly execution.
The challenge with this project was a very limited budget allocated to imagery/photography. This meant the design and creative presentation had to sell a future residential community that also had nothing on the ground besides a grassy, open paddock.
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