This window installation was conceived as a representation of the change in seasons from summer through to autumn. The initial brief outlined the need for a striking yet unique representation of hand made glass bottles and ceramics. The representation of clouds was made with a collection of recycled paper bags simply filled with air then tied together, forming a very organic and strikingly engaging element over.

Organisation

MAAM

Team

Aimee McCallum
Mark Azzopardi

Project Brief

This window installation was conceived as a representation of the change in seasons from summer through to autumn. The initial brief outlined the need for a striking yet unique representation of hand made glass bottles and ceramics. Amongst many colours available we decided to only select one colour. We felt this was the perfect choice to represent the seasonal transformation of green leaves into the fall red hues. Overlaid on delicate white plates they formed a striking contrast that softened the hard geometry of the bottles. The logs were typically selected as a gesture to highlight the natural beauty of the products whilst giving them grounding. Both products lines are hand made with the use of recycled materials so the use of natural elements was imperative. The representation of clouds was made with a collection of recycled paper bags simply filled with air then tied together, forming a very organic and strikingly engaging element over. As a final touch the pink strings were added so as to form the basis of attachment and relationship between the clouds and earth below while at the same time drawing the observer’s eyes back to the products.

Project Need

Visual Merchandising is not just about dressing a window in a creative manner or simply styling products, its about engaging with an audience and speaking to them in a diverse language. Such language needs to expresses colour, form, tactility and portray objects or merchandise in an alluring manner. It’s about using creative means to captures a slice of life which then connects back on a personal level.

Design Challenge

The design challenge in visual merchandising is commonly not to overpower the product or the audience. This fine balance changes with each product line and client or window so finding that balance is always quite challenging. A window display needs to engage with a passer by as well as a customer and needs to carry a sense of communication both from the external and internal environment.

Sustainability

Sustainability is a pre-requisite when it comes to our window installations. Having such a short life span we stress the use of recycled products and materials and ensure any fittings or fixtures can be re-invented for other work or use in-store. Many of our window displays have been re-sold by the shop owners for displays in private homes, restaurants and galleries whilst others are simply donated to local schools for art programs.