2013 Melbourne Design Awards - Deadlines

1 August - Entries CLOSE
11 August - Extended close date
19 August - Judging
27 August - Finalists announced
23 September - Voting closes
23 October - Awards Night
2013 Melbourne Design Awards
 

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Lizard Island Brand Identity

Project Overview

Lizard Island is an exclusive haven of unspoiled beauty positioned on The Great Barrier Reef. Created for those with champagne tastes on champagne budgets, the resort needed a brand identity that reflected its brand positioning.
Using water colour, we developed a brand symbol that described the island - a green oasis fringed with pristine white beaches and crystal clear water.

Project Commissioner

Delaware North Australia
Clementine Ibbott

Project Creator

Davidson Branding

Project Team

Alan Morrison, Design Director
Mike Canturi, Senior Designer
Matt Turner, Business Unit Director
Illustrators, Alan Morrison and Mike Canturi

Project Brief

Our brief was to develop an identity that reflected the brands positioning and its personality - beautiful, understated, elegant, natural and relaxed.

Project Need

Lizard Islands old identity was dated and didn’t reflect the brands positioning or personality.

Design Challenge

The design challenge was to develop a brand identity that had the flexibility to work across a broad range of communications from business cards to signage and advertising.

Sustainability

All Lizard Island collateral is printed on environmentally responsible paper.