2013 Melbourne Design Awards - Deadlines

1 August - Entries CLOSE
11 August - Extended close date
19 August - Judging
27 August - Finalists announced
23 September - Voting closes
23 October - Awards Night
2013 Melbourne Design Awards

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Melbourne's GPO Christmas


Project Overview

The designer brands housed in Melbourne's GPO share the same philosopy. Each offers uncompromised inspiration, sophistication and style. Our objective was to reflect these ideals in a fresh and contemporary interpretation of Christmas.

500 acrylic shards form 2 ribbons of brilliant colour. Illuminated by the Postal Hall's glass ceiling during the day, the shards shimmer and glow with light.

Project Commissioner

Melbourne's GPO
Tracey Winn

Project Creator

Davidson Branding

Project Team

Alan Morrison, Design Director
Matt Turner, Business Group Director
Diadem, construction and installation

Project Brief

Our brief was to create an installation that reflected the GPO brands personality - premium, sophisticated and stylish.

Project Need

The vast majority of Christmas "decorations" draw upon conventional Christmas themes or icons which have become very tired and predictable. This project called for a fresh and inspiring solution.

Design Challenge

This project had tight time and budget parameters and some logistical challenges. The nature of the design and the height of the space necessitated the design and installation of a clever and unobtrusive suspension system.


Our installation was designed to be used more that once to maximise its value. When the time comes, its acrylic shards may be recycled.