[MDA2011]

2011 Melbourne Design Awards

Key Dates

Project Overview

Pravana music projects are richly woven tapestries of light and colour symbolistic of a journey of the senses and the spirit.

Organisation

Simon Lewis Productions

Team

Simon Lewis, Leigh Wood, Ness Naro

Project Brief

Using the universal language of music, Pravana will take you on an enchanting journey to exotic lands and beyond with a unique fusion of sounds that resonate reverberate and provide a fresh and uplifting soundtrack for meditation, yoga and dreaming.

Pravana’s roots lie in the southern coast of Australia where and a special connection with the sea began. Pravana travelled to the Himalayas several times and established a deep connection with the culture of this region and the spirit of the mountains. His compositions bring these elements together to create a unique soundscape for peace and wellbeing.

Project Innovation / Need

The design of the Cd artwork is crucial to grab the attention of the consumer then draw them into the depth and layers visually

Design Challenge

The challenge was to capture the imagination of the consumer by drawing them into the multi layered design concepts that relate to the theme of each Cd.

Sustainability

All music production in one place at home studio so no commuting. Recording artists using bicycles where possible to get here.




This award recognises traditional or digital visual representation of ideas and messages. Consideration given to clarity of communication and the matching information style to audience.
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