somebody that i used to know - gotye



 

Winner

Project Overview

A music video for Gotye's (feat. Kimbra) song "Somebody that I used to know" that blends stop motion animation, live action cinematography, and body artistry to interpret the song for the screen.

Project Team

Commissioner

eleven music
melissa chenery

Creators

starkraving productions
natasha pincus

Directed, produced and edited by Natasha Pincus
Body art by Emma Hack
Cinematographer and colourist: Warwick Field
Scenic artist: Howard Clark
Key grip: Rob Hansford
Assistants: Rose Cidoni, Claire Leighton, Rob Murray
Original artwork by Frank De Backer

SONG: Wally De Backer and Kimbra

Project Brief

I was supplied with an open brief - simply given the song and asked to come up with concept(s) for its music video.

The song itself was the source of the inspiration for the video's central idea - its lyric, melody, emotional progression provided the basis, which was then expanded upon in more detail over the development period.

Project Innovation / Need

The video is innovative in its combination of the various artistic media in the same project - graphic design, body art, cinematography and stop motion.

The video straddles the divide between 'art' and 'commerce', and so has been embraced by the mainstream despite its 'alternative' and unusual style.

Design Challenge

The project was low on budget and high on ambition. Many elements hadn't really been done or tested before - such as the combination of a split screen using both stop motion and live action. However, the musicians and client were very open and generous with time and patience and this allowed the team the room to work effectively.

Sustainability

Minimal crew, minimal waste of all resources. We shot in one location, overlapping roles of all members of the team.