Project Overview
'Food for Life', a fundraiser for children with autism, brought together a dream team of Melbourne foodies to discuss food for our kids, our health and our world. Our notable identities included Stephanie Alexander, Michele Curtis, Marieke Brugman, Miranda Sharp, Jane Kennedy and Sue Shepherd. Well-known actor/comedy writer Tom Gleisner led the Q and A style session, followed by fundraising activities, a mouth-watering morning tea and fabulous showbags.
Project Commissioner
The Learning for Life Autism Centre
Project Creator
Team
Mary Muirhead, Director, Learning for Life Autism Centre
Ruth Wirtz, Event Manager for "Food for Life" fundraiser
Ian Scott, Graphic Designer, Design IS
Project Brief
Learning for Life required an event identity and range of marketing material to entice people interested in food, their health, families and the environment to this innovative, new fundraising event.
They wanted a logo and design style that was eye catching, relevant, distinctive, exciting and colourful. It would be applied to invitations, letterhead, postcards, fliers, real estate boards, email headers, ticketing, site graphics, our website and branded giveaways.
Project Innovation / Need
'Food for Life' was a new initiative on the Learning for Life fundraising calendar. It was brought together in a very short time – just a few months – so the marketing material needed to have a wow factor that was eye-catching and exciting.
The design was certainly innovative and stylish – the cutlery whirls, reminiscent of windmills, flowers, fireworks...conjuring the idea of agriculture, kitchen gardens, the excitement of the event and of course eating.
Design Challenge
The challenges for our designer was to capture the essence of this event, help build its credibility through a well considered, professional approach and meet our very limited timeframe.
The speakers, all passionate about food were from a broad variety of backgrounds, so the design theme needed to be inclusive of each of their areas of expertise. The design needed to portray the event as something new, energetic and a must for all food lovers.
Sustainability
The success of this event was crucial for the sustainabilitly of our organisation, Without funds, as a charity, we could not do our work providing early intervention programs for children with autism.
The design and promotional materials were all produced pro bono, which helped significantly in our fundraising. This work was key to attaining the high attendance needed in what was, for us, a very successful event.
Graphic Design - Identity and Branding
This award recognises traditional or digital visual representation of ideas and messages. Consideration given to clarity of communication and the matching information style to audience.
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