Project Overview
This is a teaser campaign, an innovative way to commuicate in the hunter's field.
Project Commissioner
Fabbrica d'Armi Pietro Beretta
Project Creator
Team
William Raineri: art director
Paolo Cecchin: photographer
Project Brief
The client required a different way to communicate a new shotgun for the american field.
Project Innovation / Need
xtreme duckers
The concept develops around the idea that, to get the biggest number of ducks, there is only one way: learn to think like a duck, anticipate his moves, feel like one with your gun. To convey this message, we have thought of a transversal development starting from the press campaign, then extending to national territory with events and sponsored road tours.
Design Challenge
The challenge was to reach the american field,we studied how to communicate and we made an advertising who answered the american criterias.
Advertising - Print
This award recongises visual communication intended to persuade an audience to purchase or take some action upon products, ideals, or services. Consideration given to clarity of communication and the matching information style to audience.
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