Project Overview
Cricket Victoria are passionate custodians of Cricket in Victoria.
Cricket Victoria invest in and grow the game of Cricket, supporting
Victorians in local competition, education and administration through
to elite international teams.
Project Commissioner
Project Creator
Team
Richard Henderson, Laine Warwick, Peter Nedanovski
Project Brief
To create a sports branding strategy helps position Cricket Victoria as the custodians of the game in Victoria, supporting local clubs and communities to participate and grow the sport, to deliver excellence at home and on the world stage.
Project Innovation / Need
R-Co developed a family of brands and sub brands tailored to meet the needs of regional cricket associations at the grass roots of their membership base, through to flagship professional teams that compete internationally. A consistent graphic format and the Victorian 'Big V' was used in all Cricket Victoria brands creating a coherent brand image, increasing brand recognition at the same time as achieving differentiation for products within the organisation.
Design Challenge
To achieve a coherent system of multiple brands that function as individuals yet work together to build brand recognition for Cricket Victoria events, competitions, teams, associations, umpires and administrators.
Sustainability
Cricket Victoria branded materials were produced using a combination of 100% recycled paper stock and FSC certified paper stocks.
Graphic Design - Identity and Branding
This award recognises traditional or digital visual representation of ideas and messages. Consideration given to clarity of communication and the matching information style to audience.
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