Image Credit : Dieu Tan
Project Overview
The Paul & Joe store interplays French heritage with 1970's glamour & incorporates the brands love of quirkiness in bespoke detailing. French gold blossom wallpaper, gold paint, custom made light fittings, antique amber glass display boxes and retro furniture all contribute to a warm luxurious feeling store. Laser cut panels in the store windows provide a backdrop to mannequins but allow glimpses through into the store. The strong focal point of the wallpaper attracts customers to the corner site. The use of brass flower lights worked well with the glamorous interiors of the recently completed store.
Project Commissioner
Project Creator
Team
Doherty Lynch:
Mardi Doherty
Fiona Lynch
Michelle Evans
Kristiina Morgan
Project Brief
P&J store
The brief was to create a sophisticated bold & playful interior to Sydney's second Paul & Joe store. The store had to have its own personality, and quirkiness. The design had to recognise and acknowledge the brands French heritage, and we decided to add that with some 1970's glamour & incorporates the brands love of quirkiness in bespoke detailing. The store had to be visually appealing from all angles, as it has 2 large mall frontages we created a series of perforated screens to achieve this along the longest expanse of window.Laser cut panels in the store windows provide a backdrop to mannequins but allow glimpses through into the store. The strong focal point of the wallpaper attracts customers to the corner site. The use of brass flower lights worked well with the glamorous interiors of the recently completed store.
Lighting
Bespoke lighting is imperative to the Paul & Joe brand and these fittings help attract customers as they turn the corner within the mall.
Project Innovation / Need
P&J store
The design acknowledges the brands French heritage, while still creating an interior relevant to Australian customers, and we believe we've created a bold colourful interpretation of luxury in womens fashion. The use of perforated screens provides a backdrop to the mannequins, but still allow glimpses through the store. Laser cut panels in the store windows provide a backdrop to mannequins but allow glimpses through into the store. The strong focal point of the wallpaper attracts customers to the corner site. We custom designed bespoke brass flower lights which work well with the glamorous interiors of the recently completed store.
Lighting
Bespoke lighting is imperative to the Paul & Joe brand. We designed bespoke brass flower wall lights to create a glamorous interior. It is a multi-layered flower made of layers of polished brass, similar to that used throughout the store, with an exposed globe as the centre of the piece. These fittings were installed against a dark navy backdrop, which highlighted the flowers multi-dimensional elements.
Design Challenge
No natural light and low ceiling height were the two biggest challenges. However both were overcome; white and gold coloured elements have been used to add warmth and light, mirrored ceiling and walls were installed, plus a reflective glass mosaic look wallpaper help add the illusion of height and warmth. The flower wall lights were a way of us designing feature lighting with the problem of low ceilings.
Sustainability
Paul & Joe wanted to incorporate sustainable elements without compromising the integrity of the design. Doherty Lynch achieved this by using LED lighting throughout the store and through the use of recycled materials and vintage pieces.
Amber glass from the 1970's was used to create the display boxes, while vintage furniture from the 1960's gave the interior a unique French retro sophistication. These small but effective steps helped to give the Paul & Joe store a unique aesthetic while also acknowledging the importance of sustainable design.
Product Design - Lighting
This award recognises the design of lighting solutions, with consideration given to concept, originality, function, aesthetic, architectural integration and energy effectiveness.
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